CIVITAS WEEDfree BRAND™ Now Approved For Use In California close
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Twenty-five-year green industry veteran Judith Guido, Chairwoman of Guido & Associates, has expanded her role of advisor and advocate to Intelligro™, an operating brand of Suncor, to help develop and launch CIVITAS WEEDfree BRAND™ Concentrate. The product is an innovative hybrid selective herbicide that uses patent-pending Microtechnology+ to effectively kill over 60 listed broadleaf weeds^ with less active ingredients*, no offensive odor and a fast response rate.

Guido, a well-known and respected leader in the industry, was quick to get involved with a likeminded brand and support a product that focuses on transforming plant protection for more resourceful growth. This innovation aligns with Guido’s purpose and passion of bringing better products to the market for lawncare and landscape professionals and their supply chain.

“With Guido’s expertise and proactive approach we’ve gained valuable insight into the customers’ and contractors’ needs, as well as a deeper understanding of where the industry is headed,” said Oriana Persechini, Category Portfolio Manager, Intelligro. “Together we’ve been able to identify and capitalize on the gaps in today’s market. We are looking forward to exceeding our customers’ expectations, while helping them differentiate and grow their businesses.”

Guido has served as an executive, board member and advisor for a number of industry associations, including several of the leading companies in the green industry. Her extensive background has helped CIVITAS WEEDfree BRAND Concentrate improve its position as a hybrid selective herbicide within the commercial lawncare and landscape market.

“Designed with industry and customer needs in mind, CIVITAS WEEDfree BRAND Concentrate goes beyond efficacy to deliver a fast-acting, hybrid solution with no offensive odor,” said Guido. “In addition to a high-performance product, CIVITAS’ proven track record in the golf industry combined with the backing of Intelligro is what will make CIVITAS WEEDfree BRAND Concentrate resonate and build trust with key stakeholders.”

CIVITAS WEEDfree BRAND Concentrate is a direct result of Intelligro’s commitment to investing in sustainable solutions that create smarter growth for a better world. A robust research and development team and a solutions- and results-oriented sales force provide the needed support to create and deliver innovative solutions with market longevity.

CIVITAS WEEDfree BRAND Concentrate will have its official launch and press conference in Louisville, Kentucky in October at the LANDSCAPES 2015 (formerly Green Industry Conference – GIC). Guido will be in attendance to support the product launch and will also be conducting a panel discussion with leading industry CEOs, as well as delivering a sustainability seminar at the conference.